Maintain Neutral and Objective Language — Maintain Neutral and Objective Language

Deceptive and sensationalized language in public claims can mislead consumers and distort factual information. Under consumer protection principles enforced by the Federal Trade Commission, representations must remain clear, truthful, and non-deceptive.

Describing visual differences neutrally and identifying what cannot be verified helps maintain compliance with these consumer-centric standards. Objective framing prevents the dissemination of unfair or deceptive narratives online.