Evaluate Underlying Health Claims — Evaluate Underlying Health Claims

Under consumer protection frameworks, advertising and marketing claims must be backed by appropriate substantiation to prevent deception. The Federal Trade Commission enforces laws against deceptive practices, which historically include unproven health and wellness claims.

Publishers should critically evaluate whether any third-party claims linking an individual's appearance to a specific product or treatment are supported by reliable evidence. Verifying these claims prevents the spread of deceptive commercial narratives.