Recognize Health-Evidence Limits — Recognize Health-Evidence Limits

Speculating on the medical causes of an individual's physical appearance carries significant accuracy risks. Weight fluctuations can be driven by a wide range of biological factors that cannot be diagnosed from a visual source.

Under federal advertising and marketing guidelines, presenting unsubstantiated health claims as verified facts is considered a deceptive practice. Keeping descriptive language strictly neutral helps prevent the spread of misleading health-related assumptions.