Trace the Interview Source — Trace the Interview Source

Traced back to its original source, a comment may originate from a live broadcast, an interview, or an official press release. Locating the primary source is a key step in preventing the spread of deceptive or unfair commercial claims.

The Federal Trade Commission enforces laws designed to protect consumers from deceptive marketing practices. If the primary source material cannot be verified, the promotional claims should be treated with skepticism.