Assess Synthetic Media Risks — Assess Synthetic Media Risks

When assessing lookalike claims, publishers must evaluate the risk of synthetic media and deliberate manipulation. The C2PA technical specification addresses these concerns in its information security guidelines, which analyze potential threats, misuse, and abuse of digital assets.

These guidelines help systems detect when media has been altered or inauthentically generated. Verifying the cryptographic integrity of an asset is essential to mitigate the risks of deepfakes and artificial edits.