Avoid Unsupported Wealth and Relationship Inferences — Avoid Unsupported Wealth and Relationship Inferences

Do not draw unsupported conclusions about a subject's lifestyle or circumstances based purely on a photograph's appearance. Because different photographers make unique creative choices regarding angles, positioning, and lighting, two images of the exact same subject can convey vastly different impressions.

Recognizing that a photograph is a product of creative decisions prevents misleading editorial inferences. What professional standards should guide the interpretation of visual media to avoid biased conclusions?