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11. Resolving Conflicting Evidence — 11. Resolving Conflicting Evidence

11. Resolving Conflicting Evidence — 11. Resolving Conflicting Evidence

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When managing digital platforms, administrators must balance different types of tracking technologies to resolve user preferences. For example, strictly necessary cookies must remain active for a website to function and do not require user consent.

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However, other technologies, such as targeting and analytics cookies, can be enabled or disabled based on user choice. Providing these options allows websites to respect user preferences while still measuring site performance.

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