Establish Responsibility and Workflow Rights — Establish Responsibility and Workflow Rights

Establishing clear provenance allows content creators and publishers to disclose information about how an asset was created and who is responsible for it. The C2PA specification is designed to maintain this provenance across the entire workflow, from initial creation through subsequent modifications and distribution.

This continuous chain of custody helps protect the integrity of the creator's work across platforms. By relying on standardized provenance, publishers can present verifiable trust signals to their audiences.